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TWIN ARROWS, Ariz. — Individuals driving through the Navajo Nation on Interstate 40 will soon see billboards advertising Navajo Blue. But what is Navajo Blue?
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The Navajo Blue Travel Plaza, located adjacent to the award-winning Four-Diamond Twin Arrows Casino Resort, is the Navajo Nation Gaming Enterprise’s (Navajo Gaming) latest business venture. Set to open late fall 2019, the Navajo Blue Travel Plaza is much more than the Southwest gateway to the Navajo Nation.
Navajo Blue creates new opportunities to showcase Navajo architecture, cuisine, popular monuments and culture from within the Navajo Nation to regional, national and international guest eager to learn more about the world’s largest Native American tribe. Most importantly for Navajo Gaming, Navajo Blue creates jobs, employing nearly 200 people during construction and an anticipated 43 full-time employees.
“We’re eager to unveil this premier travel plaza for travelers along I-40 as an introduction to all the Navajo Nation has to offer,” said Navajo Gaming interim CEO Brian Parrish. “In addition to creating valuable jobs, Navajo Blue will allow guests of the Nation to experience certified Navajo arts and crafts as well as authentic Navajo food and beverage items.”
The design and architecture of Navajo Blue creates another outstanding tribute from the Navajo Gaming team as it embraces and maintains Navajo culture while showcasing local Navajo Artisans ‘talents. The travel plaza will also carry exclusive lines of Navajo products including Navajo Beef JerkyÔ, Navajo FizzÔ (soda), Navajo Blue Corn tamales, Navajo Coffee and more.
Navajo Blue is slated for completion in late fall of 2019. It will serve all vehicles including semi tractor-trailer trucks. The travel plaza will be open 24/7 featuring premium restrooms, showers and laundry services for the traveling public, a wide variety of food and beverage selections and healthy food options, fresh bean-to-cup ground coffee and specialty desserts.
Navajo Blue incorporates a fire pit to slow-roast premium-grade Navajo beef for a variety of fresh-cooked meals, fresh jerky and brisket for guest. The plaza will showcase a wide variety of certified Navajo arts and crafts providing economic opportunities for Navajo tribal members. Navajo Blue is part of the larger Twin Arrows master plan.
An additional space within the plaza will be dedicated to highlight tourist attractions within the Navajo Nation – sights like Window Rock, capital of the Navajo Nation, Veterans Memorial park with special Navajo Nation Code Talker’s monument, Canyon De Chelly, Monument Valley, Ship Rock and many more beautiful scenic sights of the Navajo Nation.
“Let’s Build a Business” Navajo job training program
In conjunction with the grand opening, Navajo Gaming will celebrate the successful completion of its first large-scale training project under the “Let’s Build a Business” program. Through this innovative program 20 Navajo students are learning what it takes to build a successful business from the ground up on the Navajo Nation.
“The ‘Let’s Build a Business’ project allows graduating students from educational institutions in the Four Corners region to learn business theory, with practical application, while contributing to the design, construction and startup operations of the travel plaza — depending on their areas of study,” Parrish said. “They gain invaluable hands-on experience through both individual and team assignments. This program is ultimately structured to augment the professional development of the interns and position them for success early in their careers. Hopefully, many of the program graduates choose to return to Navajo and put their educations and experiences to work at home.”
Managed by Navajo Gaming and approved by Navajo Nation leadership, the pioneering internship program provides Navajo students from Diné College, Navajo Technical University, Arizona State University, Northern Arizona University, University of Arizona and other nearby colleges an unparalleled opportunity.
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“We’re grateful to the Navajo Nation Council, the Office of the Navajo President and Vice President and to the Leupp Chapter for moving this economic development project forward as together we create more opportunities for Navajo people,” added Quincy Natay, chairman of the Board of Directors for Navajo Gaming.
Information provided by the Navajo Nation Gaming Enterprise
LOS ANGELES
For the past several years, Navajo gaming officials have been talking about building a travel center at Twin Arrows Navajo Resort and Casino. That dream will happen.
The Navajo Gaming Enterprise announced this week that the Navajo Blue Travel Center will open up in late fall adjacent to the casino. Designed to appeal to both truckers and travelers along Interstate 40, the plaza, which will be open 24/7, will feature premium restrooms, showers and laundry services open to the public.
The plaza will also provide an opportunity for the traveling public to experience the best of Navajo culture. “In addition to creating valuable jobs, Navajo Blue will allow guests of the Navajo Nation to experience certified Navajo arts and crafts as well as authentic Navajo food and beverage items,” said Brian Parrish, interim CEO of the Navajo Gaming Enterprise. Travelers will be able to purchase a variety of food items unique to the reservation, including Navajo Beef JerkyO, Navajo FizzO (soda pop), Navajo Blue Corn tamales and Navajo coffee.
The plaza cost $10 million, which Parrish said was funded through a Navajo tribal grant and loan. About 200 jobs were created during the construction period and, when opened, the center will provide 43 permanent jobs. All of this is part of the master plan by the gaming enterprise to attract truckers and travelers along Interstate 40 to take a break and stop at the casino. That effort began about two years ago when the enterprise expanded the parking lot and created a truckers’ lounge. Up to that time, few truckers stopped since the casino was about a mile off the interstate.
But this and other efforts, said Parrish, have paid off with between 100 and 150 truckers stopping by nightly. Once the plaza is up and running, Parrish expects that number to increase significantly. Even the design of the center reflects aspects of Navajo culture while at the same time showcasing the talents of Navajo artisans.
All of this, said Parrish, was built to welcome travelers to the gateway to the reservation and all of its scenic wonders. The plaza will also feature a fire pit to slow roast premium meat purchased from Navajo ranchers and will provide fresh jerky and brisket for travelers. Navajo vendors will also be on hand to sell arts and crafts.
The enterprise plans to advertise the new plaza through billboards and promotional material, all of which will direct travelers to its website, navajoblue.com, where visitors will learn what the plaza has to offer and will offer games with the chance to win free gasoline as well as other prizes.
With the completion of the plaza, the big question is: Where does the enterprise go from here? Is there another Navajo casino in the future? The simple answer to that is no one knows. Parrish said the enterprise is still reviewing its options. He pointed out that the compact with Arizona allows the tribe to build three more in the state while in New Mexico it has the option to build one more. The enterprise is still paying off a $200 million-plus loan from the tribe to build Twin Arrows so that may limit the enterprise’s options in the future.
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At one time, plans were to build a small casino some 80 miles east of Twin Arrows at Navajo, Arizona. This one was planned to attract truckers coming from the west on Interstate 40 but with Twin Arrows now making a big effort to attract these same truckers, another casino along I-40 may no longer be feasible.
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That leaves Antelope Point and Chinle, both of which have been considered as possible sites in the past. In fact, Antelope Point was near the top in the first assessment some 20 years ago but it was rejected after the LeChee Chapter voted against it. There have been reports that the chapter is now more favorable to the idea but there has been no indication that the enterprise is still seriously considering the idea.
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As for Chinle, a small casino was almost built there some 15 years ago but the idea was abandoned when an agreement fell through. In New Mexico, the problem is where it can be built since every site that has been proposed would put it within 20 miles or so of a casino operated by another tribe. Parrish said the enterprise is looking at doing another feasibility study to determine what sites still have potential.