Unlv Casino Management Online

/ Comments off

GAM 440 - Casino Marketing Common/popular casino marketing tactics are examined, followed by an overview of slot club structures and related database marketing activities. Match-play coupons, dead chip (a.k.a. Rolling programs), and loss discounting are all closely examined. The Evolution of Nevada Casino Games-Revenue and Unit Share,1985-2019. Las Vegas Strip Table Mix Updated February 2020 The Evolution of Casino Games-Revenue and Unit Share,1985-2019. Nevada Gaming Revenues,1984-2019 Updated February 2020.


IGI Introduction to Casino Management



This course is designed to identify, contrast, and compare basic casino department management procedures. Students will examine and discuss the relationship between the casino department and other departments in a hotel/casino environment. Course content will focus on game selection, controls, layouts, gaming development and customer service; the casino industry's future outlook and career opportunities will also be explored. At the conclusion of the course, students will be able to implement and apply the basic procedures of managing a casino within a resort setting. This will be facilitated through discussions, assignments, videotape, a Mid-term Exam, a Final Exam, a Current Events Report and a Principles of Casino Management Application Report. Please note that the Leo Lewis and David Ross video tapes, even though somewhat outdated, provide you with actual industry executive exposure, terminology, and decision making techniques.
Course Procedures
The course will follow an instructor presentation/discussion format. Required/suggested readings and lecture material will be covered, however, the instructor will encourage open discussion by all class members for the benefit of everyone. This will be facilitated with Online Education video tapes (streamed into the higherL LMS), higherL LMS discussion questions, higherL LMS assignments, higherL LMS mail, course content homepage for the syllabus, learning modules, higherL LMS announcements provided weekly by the instructor, and My Grades in My Tools for viewing your Course Record.

This instructor's primary concern is to provide the best possible learning environment. In the industry I always keep in mind a quote by Autry (1991), 'I always tell my supervisors, 'Those workers want to know how much you care before they care how much you know.' I sincerely care about each student learning and working at his/her potential. In turn, I will be providing each learning module with the best information available on the subject.


1. Read required/suggested book chapters and references before the class learning module discussions and assignments. Also, it is strongly suggested that you print-out the PowerPoint slides and PDF content information from higherL LMS. Only important highlight material will be covered in the instructor presentations.
2. Read weekly announcements, messages, and course mail (updated early each week).
3. Keep in touch with the instructor through the higherL LMS course mail.
4. Thoughtful, constructive, and active participation in class discussions and assignments is expected. This will be facilitated by higherL LMS Discussion Questions and higherL LMS Assignment Questions (DUE BY MIDNIGHT EACH SUNDAY AND RESPONDED TO EACH MONDAY).
5. The exams will be objective in format and be administered on higherL LMS. They will be closed books/notes and must be proctored. The Mid-term Exam will last one hour and 15 minutes. The Final Exam will last two hours. Students out of the Las Vegas area are responsible for securing a proctor and following the Online Education policy forms for that purpose (more details will be given prior to the exams). THERE WILL BE NO EXCEPTIONS TO THIS POLICY.
6. You must have Microsoft Word or Microsoft Vista Word to operate this higherL LMS course.
Assessments
Points
Class participation in higherL LMS discussion Questions--200 points [17%] (DUE BY MIDNIGHT EACH SUNDAY)
Class participation in higherL LMS assignments—200 points [17%] (DUE BY MIDNIGHT EACH SUNDAY)
Mid-term Exam--200 points [17%]
Final Exam--200 points [17%]
Current Events Report Assignment--200 points [17%]
Principles of Casino Management Application Report Assignment--200 points [17%]
Class Photo--20 bonus points
See my grades in my tools
Grading Scale: This is a pass or fail 'Certificate of Completion' class, therefore; no grades will be issued. You must maintain at least a 73% average to achieve the certificate.



Anthony F. Lucas & Jim Kilby (2011). Introduction to Casino Management. Okie International, Inc., Escondido, California

Use the link 'http://guides.library.unlv.edu/igi' for sources in answering the Current Event Lab Assignment in Learning


Some of the sources listed below are professional databases. Assistance is available from the library athttp://www.library.unlv.edu/
ABI/INFORM
Autry, J. A., (1991). Love and Profit: The Art of Caring Leadership. New York: Morrow.
Business Source Premier.
CasinoCityPress.
Eade, R., (2006). Casino Cage Operations. Community College of Southern Nevada.
Fey, M., (2003). Slot Machines America’s Favorite Gaming Device (Seventh Edition). Reno, NV: Liberty Belle Books.
Gaming Research and Review Journal. University of Nevada, Las Vegas.
Gaming Studies Research Center. (2012). University of Nevada, Las Vegas-Lied Library. Available:http://gaming.unlv.edu.
Global Gaming Expo G2E Seminars (Multimedia CDs).
Goll, G., (1991). Hospitality Management: An Organizational Behavior Approach-Management by Values. UNLV: Academic Printing Services.
Hospitality and Tourism Complete.
Hospitality Related Journals. http://www.library.unlv.edu/subjects/hospitality_journals.html.
Pettersson and Hammond, Managing Casino Slot Operations, American Hotel & Lodging Educational Institute, 2009.
Publication Manual of the American Psychological Association, (Sixth Edition), 2010.
The Electronic Library: Including a Special Section: Issues from Multimedia Gaming Technology. (2005). Emerald Group Publishing Limited
Waters, G. A., (1993). Job Satisfaction of Slot Department Shift Managers in Las Vegas Casinos. Unpublished master’s thesis, University of Nevada,


Eight Week Certificate of Completion 2015 (April 6, 2015--May 29, 2015)
Read Assignments Each Day from the Required Readings List
Answer higherL LMS Discussion Questions and Assignment Questions Each Day [DUE BY MIDNIGHT EACH SUNDAY PACIFIC TIME]
Learning Module Week #1 (History and Organization)
Receive and organize materials for the course [SEE REQUIRED READINGS FROM READING’S LIST ABOVE-PURCHASE TEXTBOOK
FROM UNLV BOOKSTORE OR DIRECT FROM THE PUBLISHER.]
Orientation/Syllabus--[PRINT-OUT THE SYLLABUS FOR YOUR REFERENCE]
Click on the Table of Contents Introduction Discussion Question and answer the instructor question for introducing yourself to the instructor
and the other students in the class. Also, attach your picture as a JPEG file to earn 20 Bonus Points. JUST CLICK ON THE QUESTION;
CREATE YOUR MESSAGE RESPONSE AND POST YOUR RESPONSE; PLEASE USE THIS PROCEDURE FOR ANSWERING
ALL THE higherL LMS DISCUSSION QUESTIONS. REMEMBER ALL QUESTIONS ARE DUE BY MIDNIGHT SUNDAY OF

Take the Pre-test--in higherL LMS Assessments [Due by midnight Sunday April 12, 2015]
Chapter 1 A History of Casino Gaming--(see Reading List--Required Textbook)--Anthony F. Lucas & Jim Kilby (2011).
Introduction to Casino Management. Okie International, Inc., Escondido, California


Day 3 LECTURE--Casino Department Organizational Structure
Day 4 Slot Floorpersons
Chapter 7 Cage Operations
Day 5 How the Casino Department Relates to Other Hotel Departments
Supplemental-Casino Cage, Credit and Collections
Click on the Table of Contents and answer the Assignment and Discussion Questions for this week.
All answers are due by midnight Sunday of each respective week.
Learning Module Week #2 (Gaming Control/Law)
Day 1 Chapter 5 Nevada Gaming Regulations
Day 2Chapter 8 Currency & Suspicious Activity Reporting
Day 3 Gaming Control Law
Title 31 General Information Processing
Day 4 LECTURE--Gaming Control Reporting-IRS Receipts
Supplemental-Gaming Control
Day 5 Supplemental-Currency Reporting

Click on the Table of Contents and answer the Assignment and Discussion Questions for this week.
All answers are due by midnight Sunday of each respective week.
Learning Module Week #3 (Slot Management)
Day 1 Chapter 9 Slot Operations I
LECTURE--Field Trip-High Volume Hotel/Casino Gaming Device Department
Day 2 Supplemental-Introduction to Slot Management--Part 1
LECTURE--Overall Mechanical Functional Knowledge of Gaming Devices
Day 3 Course Video--IGT Marketing
LECTURE--The Leadership Role of the Director of Gaming Device Department
LECTURE--Gaming Device Machine Percentage Calculations
Guest speaker--Peter Eghoian--Slot probability



Day 5 Mid-term Exam Friday April 24, 2015 from 3:00 until 4:15 PM PACIFIC TIME in Beam Hall 240 for On-campus students.
Out of Las Vegas area students will arrange separate proctors (details to follow).


Click on the Table of Contents and answer the Assignment and Discussion Questions for this week.
All answers are due by midnight Sunday of each respective week.
Learning Module Week #4 (Detailed Slot Operations)
Day 1 LECTURE--Gaming Device Department Personnel Management
LECTURE--Gaming Device Department Scheduling
Day 2 LECTURE--Field Trip-International Game Technology
LECTURE--Gaming Device Floor Layouts and Techniques-Part I
DAY 3 LECTURE--Gaming Device Marketing and Signage-Part I
LECTURE--Field Trip-Bally Gaming
Day 4 LECTURE--Gaming Device Route Operations
LECTURE--Field Trip-United Coin
Day 5 LECTURE--Field Trip-Low Volume Hotel/Casino Gaming Device Department
LECTURE--Future Outlook and Career Opportunities in Gaming Device Operations
LECTURE--Problem Gambling [NO VIDEO]-Reference address: http://www.nevadacouncil.org
Click on the Table of Contents and answer the Assignment and Discussion Questions for this week.
Unlv casino management online classes
All answers are due by midnight Sunday of each respective week.
Learning Module Week #5 (Table Games)
Day 1 Chapter 4 Organizational Structure of Casino Departments
Day 2 Chapter 6 Casino Drop and Count Processes
Day 3 Casino Lab with Gary Waters
Day 4 Casino Lab with Gary Waters Part 1
OnlineOnline
Day 5 Casino Lab with Gary Waters Part 2
RFID Radio Frequency Identification for Table Games
Click on the Table of Contents and answer the Assignment and Discussion Questions for this week.
All answers are due by midnight Sunday of each respective week.


(Surveillance/Peripheral Games/Accountability/Marketing)
Day 1 Cheating Exposed
Day 2 Chapter 15 Race and Sports Book Operations
Day 3 Chapter 2 Profit Structure of Integrated Resorts
Day 4 Chapter 16 Introduction to Casino Marketing
Day 5 Supplemental-Field Trip--New York New York Hotel/Casino
Supplemental-Field Trip-Paul-Son Gaming Corporation
Customer Courtesy and Service
Service Profit Chain
Click on the Table of Contents and answer the Assignment and Discussion Questions for this week.
All answers are due by midnight Sunday of each respective week.
Learning Module Week #7
Current Events--Use Periodicals, Books, or Journal Reports for the following Topics)
[Analyze one periodical, one book, or one journal article per topic--submit Assignment on this higherL LMS:
What you learned, how the current event relates to our course material, and a brief summary (Three paragraphs)]

Use the link 'http://guides.library.unlv.edu/igi' for sources in answering this Current Event Lab Assignment.


DUE BY MIDNIGHT PACIFIC TIME SUNDAY MAY 24, 2015
Day 1 Coinless slot machines (gaming devices)—TITO (Ticket/in-Ticket/out)
Day 2 Server Based Gaming
Day 3 Tracking Systems for both Slots and Table Games
Day 4 Title 31 Bank Secrecy Act (reporting of cash transactions)
Day 5 Hand Held Gaming Devices and Electronic Games (Cantor Gaming, SHFL/Bally Technologies, IGT)
Learning Module Week #8
Days 1, 2, and 3
(Principles of Casino Management Application Report--DUE BY MIDNIGHT PACIFIC TIME WEDNESDAY May 27, 2015)
[Application of the course material to your current work environment and/or your future career--submit Assignment on this


Day 5 Final Exam Friday May 29, 2015 from 3:00 until 5:00 PM PACIFIC TIME in Beam Hall 240 for On-campus students.
Out of Las Vegas area students will arrange separate proctors (details to follow).

Service, Sale And Marketing Of Alcohol For The Tourism, Hospitality And Retail Industries, 2016 Technological University Dublin

Service, Sale And Marketing Of Alcohol For The Tourism, Hospitality And Retail Industries, James Peter Murphy

Conference papers

The responsible service, sale and marketing of alcohol for the tourism, hospitality and retail industries is crucial those working in the tourism, hospitality, culinary arts and retail industries including those in supervisory and management positions. This presentation explored a wide range of topics associated with sale and service of alcohol in these inter-related industries. Its aim was to provide attendees with a greater awareness of the effects of alcohol, and of their moral and legal obligations to act responsibly when supplying alcohol beverages or when dealing with alcohol misuse in their respective workplace. This presentation was also created to coincide ...

Overcoming Fraud & Dishonesty In The Hospitality Industry, 2016 Technological University Dublin

Overcoming Fraud & Dishonesty In The Hospitality Industry, James Peter Murphy

Conference papers

The licensed industry is an increasingly competitive market place, many bars have responded by empowering staff and undertaking structural and management reforms in recent years. Undoubtedly, these changes have significantly raised the levels of customer service and enhanced customer satisfaction. Paradoxically these changes, combined with the responsibilities allocated to bar staff and management to supervise and manage bars with autonomous control have created more fertile conditions, scope and opportunity for dishonest actions by staff members.

The way licensed premises approach the issue of staff fraud is changing in response to the increased risk. Many bars have historically been anxious to ...

State Lotteries And The New American Dream, 2016 University of Virginia

State Lotteries And The New American Dream, Jonathan D. Cohen

Occasional Papers

This paper analyzes state lotteries in the economic and cultural context of the late twentieth century. As access to traditional meritocratic advancement declined, many Americans perceived lotteries as new means of attaining increasingly elusive upward mobility. Their turn to lotteries was facilitated by grassroots coalitions as well as lottery advertisers who claimed lotteries as effective means of making money. The relationship of lotteries and social mobility reveals the full implications of lottery playing in the United States and the reasons this form of gambling has assumed new importance as providing access to the American Dream.

Tales From The Pit: Casino Table Games Managers In Their Own Words, 2016 University of Nevada, Las Vegas

Tales From The Pit: Casino Table Games Managers In Their Own Words, David Schwartz

UNLV Gaming Press Books
Payment

Dealing in a casino presents challenges and rewards not seen in many workplaces. With hundreds of thousands of dollars at stake every minute, casinos are high-stress workplaces. Managing a casino workforce brings stresses of its own.

A Brave New World Of Ambient Intelligence In The Casinos Of Macau: Reality Or Fiction?, 2015 Public Prosecutor´s Office

A Brave New World Of Ambient Intelligence In The Casinos Of Macau: Reality Or Fiction?, Hugo Luz Dos Santos Mr.

UNLV Gaming Research & Review Journal

The article scrutinizes the brave new world of ambient intelligence in the casinos of the Macau, Special Administrative Region of People´s Republic of China, chiefly in regards to the (candent) issue of privacy of the casino patrons.

Moreover, this scientific article provides an overview about the secondary use of big data of the casino patrons for law enforcement purposes.

Becoming Respectable: A History Of Early Social Responsibility In The Las Vegas Casino Industry, 2015 Elon University

Becoming Respectable: A History Of Early Social Responsibility In The Las Vegas Casino Industry, Jessalynn R. Strauss

UNLV Gaming Research & Review Journal

Today’s gaming corporations actively engage with their communities by supporting nonprofit organizations and adopting environmentally friendly practices among other socially responsible actions. This research considers precursors to modern corporate social responsibility (CSR) in the gaming industry by examining the philanthropic activities of the casino owners in Las Vegas in the early days of its development. This historical look at early philanthropy in the gaming industry provides a contextual background for considering contemporary corporate social responsibility. While the gaming industry has clearly come a long way from its early ties to organized crime, an understanding of this context helps further ...

Municipal Tourism Promotion: Mid-Size Cities In The United States, 2015 University of Southern Indiana

Municipal Tourism Promotion: Mid-Size Cities In The United States, Peggy O. Shields

Atlantic Marketing Association Proceedings

The competitive environment in the tourism industry requires municipalities interested in attracting tourists’ dollars to strategically manage city resources. Often public and private sector bodies cooperate and combine their efforts and resources to promote visitation to a city emphasizing the desire to maximize the limited resources of each available for tourism promotion. To succeed cities are challenged with finding an identity, or ‘personality’ that has a unique combination of functional and symbolic attributes to differentiate themselves from countless other destination options (Hankinson 2001). A city’s distinctiveness can be built on many different characteristics, such as cultural events and institutions ...

The Perceptions Of Macao Undergraduates Regarding Help Websites For Problem Gambling, 2015 Faculty of Business Administration, University of Macau

The Perceptions Of Macao Undergraduates Regarding Help Websites For Problem Gambling, Chang Boon Patrick Lee, Heng Tang, Wing Han Brenda Chan

UNLV Gaming Research & Review Journal

This study conducted a web-surfing exercise and a questionnaire survey among a group of Macao undergraduate students regarding the websites that offered help with problem gambling. The results of this study found that most help websites in Macao and Hong Kong provided basic information-sharing service. The students indicated that they would choose their preferred help organization based on factors such as trust, familiarity, and the characteristics of the websites. They also gave comments/suggestions related to the publicity, design, contents, and focus of the websites. This study discussed the results and their implications for future research and practice.

Consumers’ Reactions To Sanitation In Casual Dining, Quick-Service, And Fine Dining Restaurants, 2015 Purdue University

Consumers’ Reactions To Sanitation In Casual Dining, Quick-Service, And Fine Dining Restaurants, Haeik Park, Barbara Almanza

Hospitality Review

Consumers’ concern about food safety, sanitation, and health has increased since food-borne illnesses still frequently occur in the US. This article explored consumers’ perceptions, emotions, and behavioral intention about the sanitation of the physical environment in three different restaurant settings, casual dining, quick-service, and fine dining restaurants. Disgust was the most strongly felt negative emotion, but no significant differences were found for negative emotional reactions to dirty conditions among the three types of restaurants. Positive emotional reactions were significantly different among the restaurant types. Behavioral intention was also significantly different among the three restaurant types as a reaction to dirty ...

A Checklist: Questions That New Gaming Jurisdictions Need To Consider In Adopting Gaming Laws And Regulations, 2015 Lewis Roca Rothgerber LLP

A Checklist: Questions That New Gaming Jurisdictions Need To Consider In Adopting Gaming Laws And Regulations, Anthony Cabot

UNLV Gaming Research & Review Journal

Review Article: This checklist sets out the major items that should be considered in crafting a regulatory system.

Book Review: Chopsticks And Gambling, By Desmond Lam, Ph.D., 2015 Creighton University

Book Review: Chopsticks And Gambling, By Desmond Lam, Ph.D., Andrew Gustafson

Unlv casino management online course
UNLV Gaming Research & Review Journal

Book Review:

Desmond Lam. Chopsticks and Gambling. Transaction Publishers, 2014. 172pp. (Cloth) ISBN 978-4128-5393-4

Ecommerce Market Convergence In Action: Social Casinos And Real Money Gambling, 2015 University of California, Los Angeles

Ecommerce Market Convergence In Action: Social Casinos And Real Money Gambling, Brett Abarbanel, Ardeshir Rahman

UNLV Gaming Research & Review Journal

The social casino and real money gambling industries, including gambling at online and live venues (such as casino resorts), are quickly converging (H2 Gambling Capital & Odobo, 2013). Differences in demographics and gambling behaviors for different frequencies of social casino participation among real money online gamblers are examined to explore customer behaviors between the two markets. Frequency of play in social casino games varied depending on gender and education, similar to patterns in real money gambling. Players who participated more frequently in social casino games were also more likely to spend more time participating in real money online gambling, suggested to ...

Predicting Cross-Gaming Propensity Using E-Chaid Analysis, 2015 Florida International University

Predicting Cross-Gaming Propensity Using E-Chaid Analysis, Eunju Suh, Matt Alhaery

Unlv Casino Management Online Payment

UNLV Gaming Research & Review Journal

Cross-selling different types of games could provide an opportunity for casino operators to generate additional time and money spent on gaming from existing patrons. One way to identify the patrons who are likely to cross-play is mining individual players’ gaming data using predictive analytics. Hence, this study aims to predict casino patrons’ propensity to play both slots and table games, also known as cross-gaming, by applying a Satisfaction In The Casino Industry In South Korea, Sojeong Lee

Unlv Casino Management Online Login

UNLV Theses, Dissertations, Professional Papers, and Capstones

A growing number of countries have legislated smoke-free policies in enclosed public areas and have extended the policies to hospitality facilities. However, some states and countries exempt gaming areas from the smoking law fully or partially. Anti-smoking policy is controversial for a number of reasons, such as smokers’ strong opposition, government ordinance, public health, and economic anxiety. Casino management may worry that a smoking ban policy will result in a significant decline of casino revenue because the break for smoking may interfere with continuing play.

This thesis examined a smoking ban impacts on gaming volume and customers’ satisfaction in the ...

Customer Satisfaction And Behavioral Intentions: The Case Of Aruba-- Small Island Nation, 2015 University of South Carolina

Customer Satisfaction And Behavioral Intentions: The Case Of Aruba-- Small Island Nation, Yang Cao, Robin Dipietro, Gerald Kock

Hospitality Review

Tourism studies related to small island destinations have become a research stream amongst many academics in recent years. The current study investigates tourist satisfaction related to a tour operator on the island of Aruba that specializes in jeep and bus tours. As there is an increased expenditure pattern for these types of activities, companies are looking for ways to improve customer satisfaction and behavioral intentions. Results indicate that tourists are generally satisfied with the tour company; however a difference in satisfaction ratings was obtained for respondents 61 years old or above. Four factors were extracted from tourists’ satisfaction attributes and ...